The Natalia Project

The first alarm system powered by social media.

Winner of 1 Silver & 1 Bronze Lion at Cannes Lions 2013. Shortlisted in 7 categories. Winner of Eurobest, Epica Awards and Webby Awards.  

Background

Human rights defenders all over the world live with the constant fear of being abducted and murdered.

Challenge

Civil Rights Defenders wanted a solution that would keep human rights defenders safe.

Solution

A connected wristband and alarm system supported by the worlds largest security net in the form of social media.

Impact: Reaching 1 Billion + in leading earned media, 23 000 000 hits on google. Civil Right Defenders have through the Natalia Project been positioned as leaders of change. 

Agency: R-B-K
Creative Director: Johan Pihl 
Creatives: August Segerholm, Anders Sjönvall, Tobias SnällMathias H Normark  & Daniel Rorbaek

http://natalia.civilrightsdefenders.org/

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