The Natalia Project
The first alarm system powered by social media.
Winner of 1 Silver & 1 Bronze Lion at Cannes Lions 2013. Shortlisted in 7 categories. Winner of Eurobest, Epica Awards and Webby Awards.
Human rights defenders all over the world live with the constant fear of being abducted and murdered.
Civil Rights Defenders wanted a solution that would keep human rights defenders safe.
A connected wristband and alarm system supported by the worlds largest security net in the form of social media.
Impact: Reaching 1 Billion + in leading earned media, 23 000 000 hits on google. Civil Right Defenders have through the Natalia Project been positioned as leaders of change.